5/24/2023 0 Comments Pinterest campaign![]() Last year, Pinterest ran a similar effort in the United Kingdom that positioned the social-slash-search platform as a place for people to discover ideas. While the campaign is Pinterest’s first in the US, it is not the company’s first-ever campaign. We want to show the transformative power of reimagining risks as possibilities,” according to a company blog post announcing the campaign. The post explains that, instead of actors or models, Pinterest used its employees and their friends in the campaign’s ads. The stakes can feel high any time you try something new, whether you’re wearing bold lipstick, ditching the conventional wedding or breaking free from gender norms. “Our What if campaign focuses on vulnerable moments people face in their lives, from everyday to epic, when they’re just about to take a risk. Called “What If,” the campaign is designed to get people thinking about the platform as a place to explore new ideas, even if the undertaking may be an uncomfortable one. It appears to attempt to situate Pinterest - which has always been something of a hybrid between Google and Facebook - as a more serendipitous search engine and a less superficial social network, somewhere for people to find themselves from others’ examples. Pinterest will debut its first ad campaign in the US on Tuesday.
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